5/21/2023 0 Comments Kickstarter brass birminghamCuddington are capable of working *very* fast if the situation demands it, I also know Gavan is a perfectionist, and this is his art form. How long did you work on that before launch? Do your best for the rest.Īll the art and graphics on the Brass site looks amazing. However, there’s going to be someone, somewhere, you just cannot make happy. Listen to everyone, and make it clear that you are listening. What’s the best Kickstarter advice you ever received? Gavan was there in the mornings, so this freed him up in the rest of the day to attend to business. My goal was to be there for the afternoons and evenings, so we could have a presence most of the time for email, social media, and Kickstarter comments. How do you structure your days during the campaign? The previous year’s spring launch of Santorini had gone well, and we adjusted it to take into account a couple of conventions. When did you launch and why did you choose that exact moment?īrass launched in April of 2017. In the end, all you can do is do all your homework and roll the dice. With all of our campaigns, there have been reasons to expect them to explode, and reasons why they might not. We hoped! It’s hard to know what to expect. Apparently you can never be too prepared for the worst! The technical troubles we were going to have! We had power outages, poorly-timed forced Windows updates, lost data, a reviewer prototype lost by the shippers, and a host of annoying issues. If there was one thing you wish you knew before you launched Brass, what would it be? It doesn’t matter how well you market the game if nobody enjoys playing it. If you can achieve that, the rest is easy – reviewers will be impressed, you have something concrete you can show and say in your advertising. I think the most important thing is to try to produce something people will want in the first place. What is your best marketing tip during the campaign? Santorini is already very different from Super Motherload and Steampunk Rally so we’d already proven we’d had some versatility… I think it would be a trap for Roxley to become known for only one kind of game, so if there was a risk, it was a necessary one. Where you worried about doing a new game in another genre? Richard Ham and Undead Viking were our reviewers for Santorini and they were both wonderful.īrass is a really different game than Santorini. Meeple and Heavy Cardboard were instrumental in getting the word out.ĭid you do anything different when you were building an audience for your campaign for Santorini?īoth Brass and Santorini already had fans, but while Santorini’s existing fanbase was much smaller, they were very eager to be engaged with they helped with the rulebook, new god development, details of Greek mythology, and more. Arranging key reviewers was also crucial – Man Vs. We strengthen this good will with customer service and community engagement. We’re fortunate that Super Motherload, Steampunk Rally, and Santorini have been received well by the community. The most important thing is to produce good games in the first place. What did you do to build up a following before you launched the Brass campaign? This is a codesign by Martin Wallace, Gavan Brown and Matt Tolman, and has been developed by Roxley to be a dynamic, rich new experience for those that love the original. It reimagines Martin Wallace’s legendary economic game with brand new art, graphics, and rules improvements, and then pairs it with a new game, Brass: Birmingham. Brass is our third and most successful Kickstarter, with over $1.7M in funding. We’re based in Calgary, which is rich in game designers, and Gavan pulled me from this pool to be Community Manager. Roxley is run by game designer, graphic designer, branding expert and entrepreneur Gavan Brown. Tell us a bit about yourself, Roxley Games and your latest game called Brass. Paul Saxberg, you are the community manager of Roxley games.
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